Jessica Cantell - Cruelty Free Blogger
Blog,  Lifestyle,  Makeup

Why I’m now a ‘Cruelty Free’ blogger

Hey everyone, how are you doing?

You might have noticed if you follow me on Twitter, that I have made the decision to be a ‘cruelty free’ blogger. It’s something that has bothered me for years, but I’ve never really done anything about it. This was until I started blogging actually, but I’ll come to that in a little bit.

The background

You may or may not know that a lot of, if not most of the main beauty brands test on animals. This includes companies such as MAC, Rimmel, Vaseline… The list goes on. I think in the past I was sad about this, but carried on using these brands because it was convenient. How sad is that, that the most straightforward option, involves us abusing animals?

I’m not completely ‘in the know’ about the reasons why these brands continue to be not cruelty free, but from the little I have gathered, it is because they sell their products in China. They have laws, as far as I know, that make it necessary to do animal testing. I will stop there, because I am not 100% educated on this topic, and don’t want to talk about stuff I don’t know! But that’s not the main focus for this post, so I will move on.

Now, people have realised this needs to change. I guess it’s only really in the last few years that it has become more widely recognised, and more cosmetic brands are starting to take that step.

Why it’s important

If you’re anything like me about 5 years ago, you’ll be thinking – ‘oh no, not another one of those animal loving activists’! I get that it may seem a little like that. But I’m honestly not trying to get at anyone with this post. It was my choice to become a ‘cruelty free’ blogger. It didn’t happen overnight, so I don’t expect that for you if you’re reading this. I just think we should be conscious about what we are using and the impact it has on things beyond ourselves. If nobody ever tells you – how would you ever know? 🙂

My desire is for more brands to realise the importance of also making this change. Surely they would have more interest and brand positivity, if they could say they were cruelty free? Even if they do it for all the wrong reasons, at least they would be making a positive change!

Jessica Cantell Cruelty Free Blogger

What this looks like

So even just since I’ve been writing this, I’ve realised how big a change this will be. It’s fairly easy to find good makeup brands that don’t test on animals, because you get the good ones like Anastasia Beverley Hills, The Body Shop etc. who all do cruelty free makeup. Even skincare isn’t all too difficult – I’ve already changed over most of my stuff to Pixi (which I LOVE, did you see my post?). The hardest part is going to be the little incidental products that you don’t even think about at first. My mum made a good point yesterday, that household products also test on animals! That’s another thing to watch out for. Now, disclaimer: I don’t want to make out I’m this wonderful, fully formed ‘cruelty free’ blogger already. I know it will be a big process, and I might not get it right from the start, but it’s all about making that change! Also, please do point out if I’m using something that I haven’t realised tests on animals. It really will be because I haven’t realised! Thank you in advance!!

One big change I have made this week so far, is with my shampoo and conditioner. I don’t think I need to tell you that Lush are just heros at all this. They are making such an effort to be eco-friendly, cruelty free – You name it. I really want to support them and other brands that have a similar mindset. I got their shampoo bar and conditioner bar. As I said, this ties in not only with cruelty free, but also reducing plastic usage (which in the long run, helps out the animals too!). I also got some reusable face pads and other things which I’m sure I’ll rave about in another post…


You probably think I’ve just been doing a whole lot of rambling. That is probably true, for which I apologise. But I hope some of it has been useful to you! A really good site to find a list of cruelty free brands is Cruelty Free Kitty. That’s where I like to look when I’m not sure! If you’re at all interested in this, then make the small changes to start off with. Nobody says you have to do it all in one go. Once you start swapping over products for kinder, more ethical brands, you’ll be on your way! As I said, I haven’t got this all sorted out myself, I’m still in the process. But I am making that change today.

Thanks for reading. Let me know if you are on this journey too!

Jessica x

P.s. I wasn’t even intending to have my cat, Polly, in this photoshoot. She just came and joined me – How fitting for the animal post!